Background
I joined Reforge as one of the first few content designers at a moment when the company was growing fast and figuring out how to scale its most valuable asset: deep, practitioner-led courses on product, growth, and marketing strategy.
The design challenge was significant. Every course was built from the lived experience of industry leaders — constantly evolving, highly nuanced, and notoriously hard to translate into something learnable. My job was to take that complexity and make it clear, engaging, and visually compelling.
Over three years, I designed 6–8 courses and a wide range of shorter-form content, contributing to millions in revenue and thousands of new members. Along the way, I helped build Reforge's design system for course content, created production processes for long-form course design from scratch, and developed internal education and mentorship resources that raised the bar on craft and consistency across the growing design team.
The project
After my time at Reforge, I was brought in as a freelance designer by Crystal Widjaja, a Reforge partner and advisor, to design the visuals for her Product Analytics course. With just over a month to launch, Crystal needed someone who could hit the ground running.
Working from text, screenshots, sketches, and spreadsheets, I produced polished, brand-consistent visuals, slides, and artifacts that made even the most technical content — long lines of code, complex data charts — clear and approachable.
In Crystal's words
"Working with Idit directly contributed to the successful launch of my Product Analytics course. She hit the ground running and required minimal direction, creating stellar visuals on complex topics quickly and efficiently. I felt more at ease knowing I wouldn't have to spend my valuable time figuring out how to create the visuals I needed — instead, I could focus on refining and validating the content."
— Crystal Widjaja, Reforge Partner, Advisor to Scale AI, Ab InBev, and Naked Wines
Examples of my design work on Reforge's Product Analytics course.
