![](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/541194c6-f9e4-43da-b5d2-4e3db4cca418_rw_1920.png?h=50063aa2ecfdace562d792cb821e9ef1)
Role:
Content Strategist (in-house)
DESCRIPTION:
Alongside a stellar in-house creative team, I brought the company's brand story to life across touchpoints, including app and web, blog, organic and paid social media content, and digital and OOH ads.
My role covered a wide range of responsibilities, including creative direction, creative project management, copywriting, website management, video production, recipe writing, occasional photography, and food styling.
Here are a few examples of work I’ve produced:
Cook with Fire Campaign
I helped develop the "Cook with Fire" campaign's narrative, including a video that introduced the story behind one of the brand's fan-favorite dips, Crazy Feta. I wrote the script and collaborated with CAVA's videographer to interview, shoot, and produce the video.
As part of the same campaign, I helped the campaign show up in other touchpoints, including email, social, OOH, in-store signage, and more.
![Restaurant signage](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/8eecc3ad-b715-4703-a298-1d2962193dcd_rw_1200.png?h=aafda0883a4f83d85a81f3ea40a984bf)
Restaurant signage
![Email campaign](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/04b269c9-8efa-4443-b751-02e8f368cc65_rw_600.png?h=e53438c30f5b6b68b687dfac4ac34e04)
Email campaign
OOH ads in the DC Metro
New Year Campaign
Forget New Year resolutions. This New Year, it's all about options and flavor.
![](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/8a2cc151-458e-455f-8bf2-9dfbedec72dc_rw_1200.jpg?h=82b5e3b16828787c9453389cdc6b993c)
![](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/776ecbb6-5e71-4763-ad93-528f41a2b1ab_rw_1200.jpg?h=8239eb3673922ee6ce0a1819337d1340)
Fall Campaign
This campaign highlighted CAVA's flavor-filled oven-roasted fall vegetables.
![](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/ddd82423-8ffa-41a3-b1a0-8c193ef16f59_rw_1200.jpg?h=0b7748ceae297196057246d11d9e75b7)
![](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/1e89c8ef-dfd0-4163-9027-269a86b4e55b_rw_1920.png?h=084065f684ad47ba2bfc1fff63003c27)
Kid's Meal Campaign
To raise awareness of CAVA's kid's meal option, I collaborated with CAVA's in-house designers to create a fun, animated email. The email was featured on reallygoodemails.com.
In addition to taking part in creating the concept for this email and writing its copy, I also managed email segmentation, targeting, and tracking the campaign performance.
![](https://cdn.myportfolio.com/644c5e675305bb851041b5538a0e2e1e/1cdf7e3b-10e5-4896-98ec-d084bcd654c9_rw_600.png?h=28596cb6779b295e5e5d57fdc987da31)