Photo by Eric Channing Brewer
👋 Hi, I'm Idit, a content strategist and designer who specializes in making complex things clear.
For 12+ years, I've worked at the intersection of strategy and craft, taking technical concepts, dense processes, and hard-to-explain products and turning them into content that actually lands. Through words, visuals, videos, design systems, courses -- whatever it takes.
My work spans tech, media, consumer brands, and the federal government. The projects that energize me most are in tech and product education, designing content that helps people understand and use complex products.
I think about content as a system: how it scales, how users interact with it, and how it holds up over time. I'm equally comfortable setting the strategy and executing it myself.
I'm based in Washington, DC, and work remotely. I'm bilingual in English and Hebrew, and clarity-first in both.
Thank you! I'll be in touch shortly.